Fallows is right that understanding how information is framed is critical for raising awareness of implicit biases. As I am sure you know Frank Luntz is a master of framing. He conducted many focus groups to come up with just the right terms to frame Republican’s policy positions.
For example to come up with better messaging about turni…
Fallows is right that understanding how information is framed is critical for raising awareness of implicit biases. As I am sure you know Frank Luntz is a master of framing. He conducted many focus groups to come up with just the right terms to frame Republican’s policy positions.
For example to come up with better messaging about turning Social Security and Medicare over to for profit companies Luntz found that using the term “privatization” caused people to activate frames about personal empowerment and distrust of government rather than frames about not trusting Wall Street. “Death taxes” is another example of a term Luntz came up with to negatively frame the estate tax.
Fallows is right that understanding how information is framed is critical for raising awareness of implicit biases. As I am sure you know Frank Luntz is a master of framing. He conducted many focus groups to come up with just the right terms to frame Republican’s policy positions.
For example to come up with better messaging about turning Social Security and Medicare over to for profit companies Luntz found that using the term “privatization” caused people to activate frames about personal empowerment and distrust of government rather than frames about not trusting Wall Street. “Death taxes” is another example of a term Luntz came up with to negatively frame the estate tax.
https://coolcommunicator.com/estate-tax-death-tax-change-public-opinion-overnight-video/